KraveBeauty is skincare that presses reset on the industry’s excess. Founded in 2017 by beauty creator Liah Yoo, KraveBeauty was born from a simple realization: the world doesn’t need more products — it needs more intention. What began as a mission to help people simplify their routines has evolved into a movement to slow down skincare for both people and the planet. From vegan, cruelty-free formulas made with upcycled and responsibly sourced ingredients to packaging crafted from post-consumer recycled materials, KraveBeauty is reimagining what conscious beauty looks like. As a Certified B Corp, KraveBeauty measures success not by growth alone, but by its impact — on skin health, sustainability, and the shared responsibility we all have to care for our planet.

The information on this page was provided by Krave Beauty on Sep 26, 2025