By Rotation is the largest peer-to-peer fashion rental app, operating both in the UK and US. Dubbed as the Airbnb of designer fashion, top lenders on the app make over £5,000 a month from sharing their wardrobe. By Rotation’s vision is to become the world’s largest dynamic shared wardrobe, empowering people financially and environmentally. Global citizen and ex-investment analyst Eshita Kabra founded By Rotation as a side hustle in October 2019 to bring the sharing economy to the fashion industry. Today By Rotation is the world’s largest shared wardrobe with a community of over half a million ‘Rotators’, including the likes of Dame Helen Mirren, Paloma Elsesser, Chrissy Rutherford, Abisola Omole, Lady Amelia Windsor, Ellie Goulding and more.

The information on this page was provided by By Rotation on Jul 7, 2025