In this intimate interview, Climate Pledge filmmaker, Carla Dauden, sits down with Jasmin Eichler, Director of Future Technologies at Mercedes-Benz, at the research Campus Arena2036 in Germany to share Mercedes' vision and actions towards a sustainable, electric-led future of driving.
Filmmaker: What role has the automobile industry played in driving up carbon emissions? And why is it so critical that the automobile industry takes action?
Jasmin: The automotive industry has been providing mobility and freedom for a long time, and now we know that we have to do it in a more sustainable way. We know that we have to transition to electric. And this is really a mission that we have fully embraced. There is so much that we can still optimize inside the car and technologically outside the car with regards to infrastructure and charging possibilities. The changes are just beginning.
Filmmaker: Can you tell us more about the Climate Pledge and why Mercedes-Benz made the commitment to join?
Jasmin: The Climate Pledge is a meeting of minds where companies come together to push sustainability goals forward from the Paris Agreement, ten years early or sooner. We are targeting carbon neutrality by at least 2039, which is, in my opinion, an ambitious goal, but an achievable goal. Ambitious goals are there to challenge us, to see what we can learn and how far we can go. We believe we are stronger together. We’re looking forward to working with The Climate Pledge and the other signatories who have already joined or will join in the future.
Filmmaker: How can companies make real change and innovate? Why is The Climate Pledge so important?
Jasmin: Ten years ago, the concept of sustainability was still not mainstream, but now even Wall Street has accepted that this is something worth investing in. Politics are changing, and overall, the society is changing and really embracing sustainability. This is now an exponential movement and we know that we can make it our own, we can shape it. It's about recognizing the power of it and not standing in the way of progress.